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Facebook's Targeted Advertising | The Baseline Scenario

In yet another example of our speedy justice system, Facebook was declared the winner of a lawsuit originally filed in December 2008 against Power Ventures and Power.com , which accessed and stored users’ login information without permission.

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Facebook Wins Three-Year-Old Suit Against Power.com

If the social media marketing firm TargetedSocial is right, video-based Facebook advertising is the next innovation in political communications and will be key to the 2012 elections, from the presidential race to local campaigns. The firm launched a new tool for candidates this week called Socialitical , which they say, “provides a highly targeted vehicle for politicians, campaign managers and lobbyists to identify, reach, and activate potential voters through social media channels such as Facebook.” The non-partisan firm can already count two presidential campaigns as clients, as well as a political action committee and a national issues-based initiaitive. In a news release, Socialitical’s managing partner Cory Gottlieb said, “The technology we’ve developed provides an active and effective solution for candidates, parties, and causes to reach these audiences at a hyper-local level in a meaningful way.” Gottlieb is using his decades of ad experience to develop Socialitical’s political offerings. While he admits in an interview that Facebook ads will never replace television ads, he says the social network offers three advantages to advertisers: First, the domestic reach of Facebook–at 155 million U.S.

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Video Is Key to Political Facebook Ads In 2012: Socialitical

The “unsubscribed” metric may have been removed when Facebook launched its new page-insights platform in November, but the information can still be unearthed with a little digging. Steve Allard of Wise Metrics outlined a four-step solution to retrieve the data that formerly made up the unsubscribes metric.

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KEY: How To Find Out Who Unsubscribed On Facebook

Facebook has over 800 million members, all of whom might be potential customers for your company. That’s great, but it doesn’t mean a thing if you don’t interact with those who currently like your page .  Here are 10 ways to keep your page in your your followers’ news feeds — and in their minds. Ask Questions Whether you’re posting a status update asking a question, or constructing a poll, people love to be asked what they think

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10 Ways To Keep Your Facebook Fans Following You