Facebook extended its single sign-on and deep-linking options to native iOS applications for the iPhone and iPad, enabling them to be more easily discovered by mobile users of the social network. Developers who enable SSO for their apps can ensure that the apps are included in Facebook’s mobile news feed, timeline, requests, bookmarks, and search.

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Facebook Makes Native iOS Apps Easier To Discover

Facebook’s lead in online display advertising sales could be short lived, as Google’s business is growing faster than anticipated. A new report from  eMarketer says Google’s display ad sales could surpass Facebook’s by next year

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Watch Out, Facebook; Google May Lead 2013 Ad Sales

A handful of commerce vendors have applications for timeline and Want is one of them.

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What Pages And Profiles Want On Facebook’s Timeline

Social commerce solutions provider Sociable Labs announced the rollout of EverShare, an all-in-one solution that allows online retailers to take advantage of frictionless sharing initiatives on Facebook, including open graph, timeline, and ticker. The company cited the rise of socially curated sites such as Pinterest and Fab.com as the motivation behind developing EverShare for retailers.

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Get Shoppers To Share More On Facebook: Evershare

The Family Online Safety Institute , an international nonprofit organization dedicated to online safety that counts Facebook among its members, announced an initiative aimed at allowing parents, teachers, teens, and kids to team up and focus on online safety.

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Facebook Backs Online Safety Initiative A Platform For Good