At the Social Gaming Summit in San Francisco today, the overall consensus among many speakers and attendees was that viral growth on Facebook isn’t dead yet, but it is definitely dying slowly. Kavin Stewart of LOLapps articulated the state of development on Facebook effectively when he suggested that with the ongoing changes on the Platform, it’s necessary to “keep your chin up”, as developers have historically figured out a way to continue growing. Free User Acquisition Slowly Disappears From Facebook The term “viral growth” essentially means the art and science of free user acquisition.

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Facebook App Virality: Not Dead Yet But Dying Slowly